As a prominent player in the healthcare industry, United Health recognized the importance of leveraging digital marketing to reach a broader audience and enhance their online presence. They were seeking a comprehensive digital marketing strategy to achieve these goals.


United Health, as one of the top healthcare companies globally, faced the challenge of effectively using digital marketing to connect with patients, promote their medical services, and share crucial healthcare information. Dr. Sarah Adams, Chief Marketing Officer at United Health, highlighted the challenge:

“Our mission is to provide the highest quality healthcare and make a positive impact on the lives of patients. To achieve this, we needed a robust digital marketing strategy to reach patients, engage them online, and disseminate valuable medical information.”

The healthcare industry’s strict regulations and the need to protect patient privacy added complexity to their digital marketing efforts.”


In response to the challenge, United Health partnered with Saplan to develop and implement a comprehensive digital marketing strategy. The strategy included elements such as:

  • Content Marketing: Creating informative and engaging content to educate patients about medical conditions, treatments, and preventive care.
  • Search Engine Optimization (SEO): Optimizing their website to rank higher in search engine results, making it easier for patients to find relevant information.
  • Social Media Marketing: Leveraging social media platforms to engage with patients, share updates, and promote their services.
  • Email Marketing: Running targeted email campaigns to connect with patients and provide updates on healthcare services and educational content.
  • Online Reputation Management: Managing online reviews and ensuring a positive online reputation for United Health.

Dr. Adams explained:

“Saplan’s expertise in digital marketing and their understanding of the healthcare industry allowed us to navigate regulatory challenges while effectively reaching and engaging with patients online.”


The results of the partnership were outstanding:

  • A significant increase in website traffic, indicating improved online visibility.
  • Enhanced patient engagement and a growing online community of patients seeking healthcare advice from United Health.
  • Positive feedback and reviews from patients, reflecting improved patient satisfaction.
  • A notable increase in the number of patients seeking United Health’s services due to their informative and accessible digital presence.

United Health’s commitment to digital marketing and the partnership with Saplan led to a stronger online presence, improved patient engagement, and ultimately better healthcare outcomes.